Run more client ad accounts without growing your media-buying team

Birdie drafts every change to your clients' Meta accounts. Your rules decide what it may propose. A person on your team countersigns anything that spends. The server refuses the rest.

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Proposal · AB-16 · Lumen Optics

Raise the daily budget on Autumn leads – Germany

Proposed by Birdie, Fri 25 Sep, 07:41 · ad set Autumn leads – Germany

€24.00

a day, from €20.00 (+20%)

Cost per lead €3.50 against a €4.28 average across the client's four countries, 41 leads in 7 days
Inside the client's largest single change · under the €50.00 daily ceiling · below the warning line
Four eyes: proposed by Birdie for M. Rossi, approval by anyone else

Position today €31.50 of the €40.00 warning line

Approved by J. Keller, 07:52 · sent to Meta 07:52 · read back 07:52

Advantage+ automations verified off · read-back clean · AB-16

This is a working copy of the approval screen, not a video. The client and the figures are an example; the rules and the read-back are the product's own.

Client accounts per media buyer

Without adbirdie: 8
With adbirdie: 15–20

A media buyer runs about eight client accounts before the mornings stop fitting into the day. adbirdie is built so the same person can run fifteen to twenty, every one of them inside its client's rules.

The comparison is not another tool. It is the next hire, postponed: a salary of €40,000 to €70,000 a year.

Client	Spend today	Position	Waiting
Lumen Optics	€31.50	under the line	1 approval
Northlight Yoga	€18.00	under the line	—
Harbour Legal	€0.00	paused	1 sign-off

Monitor every account
Every morning Birdie reads every client account you connected, compares the last seven days against the client's own averages, and puts what needs a person on one screen. Twenty accounts read like one.
Delegate the repetitive work
Budget changes, pauses, clean duplicates, first drafts of copy in the client's voice: Birdie prepares them with the numbers attached. You read, you decide, and nothing is built until you do. Everything it builds is created paused.
Enforce each client's rules
A monthly cap, a daily ceiling, the largest single change you would ever make without a phone call, who may approve and who may only propose. Written once per client, in numbers. The server enforces the ceiling and the largest change for people and for Birdie alike, and tracks the monthly cap every morning; no automatic raise goes past it. A change past the ceiling is refused, not flagged.
Approve what carries weight
Anything that starts spend, resumes it or moves a budget waits for a named person, unless you gave the client a band for small raises, and shows the money before and after. A client can be set so their own sign-off comes first. Above 20%, a second screen repeats both figures before the button works.
Audit every decision
Every proposal carries a reference you can say out loud, AB-12, and a record assembled from the server's own data: who asked, what Birdie read, which rules were checked, who approved exactly what they saw, what was sent to Meta, what Meta answered, and what the read-back found. The chain is exportable, every entry with its hash.
Scale without the next hire
The work that grows with each new client is the reading, the checking and the small changes. adbirdie takes that, and leaves your team the decisions.

What Birdie cannot do

These rules are not instructions to the AI. They are checks in the server that every request passes through, whether a person or Birdie made it. A convincing argument changes nothing.

1
Nothing spends without a person's decision. Starting or resuming spend is a click by a named person, every time. A budget raise is too, unless you give a client a bounded band: inside it the server, never Birdie, may raise a budget that is already delivering, never above the 20% line, and reports every raise the same morning.
2
Everything is created paused. There is no way to create something live. Switching it on is a second, separate approval.
3
A raise of more than 20% in one change shows both figures on a second screen before the button works. A raise from zero always does.
4
Before and after are always shown, on the approval and in the record.
5
A change to more than five things needs one approval that lists every one of them by name.
6
Reading is free. Reports, lists and figures never ask for confirmation.
7
Each client has a daily warning line. Crossing it is allowed only after a person confirms the specific number on screen.
8
A client can be set so their own sign-off comes first. Until they approve the preview, nothing runs, and there is no override.
9
Every decision is on a chain you can export, every entry with its hash. Exporting the chain is itself on the chain.
10
Your team can tighten any limit. Loosening one past the defaults takes the platform's administrator, and that change is recorded too.
11
Birdie has no back door. It calls the same checks as the screen you use, and it can only read, sync and propose. At worst, a misled model creates a proposal nobody approves.
A client with an open Advantage+ finding can have nothing built, copied or switched on until the finding is fixed. Pausing and budget changes stay possible.
With four eyes on, the person who asked for a change cannot be the one who approves it. Birdie's proposal counts as the asker's.

You decide what Meta automates

Meta's automations decide who sees an ad, where, with which creative changes and from which budget. They are on by default, and they come back on when you copy a campaign. With adbirdie that decision stays yours: every one of them starts off, and a read-back after every change proves it still is.

Advantage+ audienceoff · read back off
Advantage+ placementsmanual placements set · read back as set
Creative enhancements, each oneopted out, one by one · read back opted out
Ad set budget sharingoff · read back off
Campaign budget optimisationnone; the budget lives on the ad set · read back none
Multi-advertiser adsoff on the ad set and the creative · read back on the creative: off

What “read back” means

After every build, copy or change, the server reads every object it touched and judges it field by field against what was approved: status paused, the budget on the level and at the amount approved, the DSA declaration present, the audience automation off, the placements pinned, the ad carrying the creative it was given. A difference is a finding. A finding stops the operation, names what differs, and stops anything new being built, copied or switched on for that client until a person resolves it. Anything that reads back live is paused again at once.

Why copying matters

Duplication is where the switches come back on. During testing, Meta re-enabled a creative enhancement on copied ads twice. So a copy is rebuilt clean, repointed, and read back like a build, and a campaign-level budget on a copy counts as a finding.

When Meta adds a new switch

New automation levers arrive with the default on. When the read-back meets one it does not know, that is a finding like any other: we add it to the list, and every build after sets it off.

Off by default, on every account. If a client wants one of these on, tell us, and we decide it with you, client by client.

Set up with you, on a call

adbirdie is not a signup form. We set up each agency ourselves, in one call of about an hour and a half, and stay on a daily check-in for the first week. You keep the keys.

1
Before the call.
A signed contract and a signed data processing agreement. We create your workspace and ask for two links, your legal notice and your privacy notice, which every client sign-off page will carry.
2
On the call, in your Business Manager.
Your admin creates a system user in your own Business Manager, assigns your clients' ad accounts and Pages to it, and pastes its token into a one-time secure form. It is stored encrypted and never travels by e-mail or chat. Meta's access stays yours to revoke.
3
Each client, one form.
Ad account, Page, Instagram account if any, currency, the client's legal name for the DSA declaration, naming rules, the daily warning line, and whether the client signs off previews before anything runs.
4
The rules conversation.
Monthly cap, daily ceiling, the largest single change without a phone call, four eyes on or off, who approves and who only proposes. Each rule is read back to you with what it does: this one refuses, this one asks.
5
Green before we hang up.
A connection check per client account. Every line passes, or we fix it live.
6
The consent conversation.
For every client, before any pixel: is there a compliant banner, has counsel reviewed it. If either is no, the client runs on the consent-free menu. We ask on the onboarding call, and again before any tracking is set up.
7
The first campaign, together.
Built to a full preview in conversation, approved by you, created paused, read back clean, and checked side by side with Ads Manager. Leaving it paused is a fine outcome.
8
The first month.
A check-in every day in week one; a weekly call for the next three, reading the record together: spend against the warning lines, and everything the server refused and why.

Offboarding is three recorded steps: your workspace is frozen, the full decision chain is exported and handed to you, and the rest of your data is deleted, with the counts confirmed in writing.